I received some clarification regarding reservations for the new goodies!
Since the counter is also releasing their new base products on 9/22 which are the Treatment Primer, Extra Rich Cream Foundation, and the new Foundation brush (info here), they are focused on working reserving for that.
For the Xmas color collection, which I posted about here, you can start reserving a week prior to the 10/6 release date, on 9/29.
I believe SUQQU is hearing you loud and clear that consumers want an easier way to buy their products. I hope we will see some improvements on this process for all of us in the future.
That's still their number, but they are introducing a more reliable reservation process, which they will announce shortly. Follow the @suqqu_uk_official Instagram page, where they will announce it. You don't need an account to see.