The trouble with deep statement color is the careful application and usually the inevitable touch up. For lazybones types (all raise hand proudly), the maintenance part can be a deal breaker. I saw this shade featured on Gummy's blog a while back and I purchased mine at Lord & Taylor when they were having a friends and family discount a while back. Deep Purple is a real statement color!
It also applies very unevenly. While I can swipe quickly and take some time to fix the lip line before it sets, I can see the color is light and dark in areas. A second coat will even out the coat a bit and will also give some extra dark intensity to the color.
Another issue is that it's important for me to prep my lips with a hydrating balm prior to using a formula as dry as this one. But using a balm, even after carefully wiping off after a while, will cause the application to be even more uneven and also affect the longevity of the formula (oils, you see).
The gloss does a nice job adding a glassy sheen to the whole thing. It's important to let the formula completely set before applying the gloss. Otherwise, it will move around the color I've worked so hard to apply evenly. The gloss is really not an optional step because without this necessary hydrating topping, my lips feel like it is slowly being shrink wrapped while the color sets.
The good is that the color is completely dramatic and beautiful. Intense and dark, the shimmer kind of shows if I am peering at a macro lens photo, but on my lips, it appears shimmer free. There's definitely some brown in the color as well, which shows even more when the color is layered on with more than one layer.
Speaking of uneven application, look how it pools into my vertical lines and making my lips look like the most dramatic shriveled up prune ever!
Have you tried the CHANEL Double Intensity lip colors? I found my other color much better than Deep Purple. I wonder if the crappy formula is partly due to the intensity of this particular shade.